Timeline • 4 months • 2021
genderbending fashion brand developement.
This gender-bending fashion collection playfully combines royalistic touches with current cultural identity codes. The tailored silhouettes challenge traditional gender norms and are made from rich fabrics such as satin and velvet, featuring custom-made nylon embroidery for branding made with laser cutting.
The colour palette includes deep purple tones and gold accents, creating a stylish yet bold look. Trims and accessories like buttons, crowns and decorative jewellery complete each outfit, celebrating individuality and sophistication.
Casual chic menswear fashion brand.
I developed the menswear fashion brand DYViZiON focusing on the "Performer Milieu," a cultural group described by the German Sinus Institute. This group consists of progress-oriented individuals who value efficiency and global thinking. They have a liberal perspective on personal freedom and see themselves as trendsetters in lifestyle and consumption, with a strong interest in technology and digital innovation.
DYViZiON represents a visionary mindset combined with practical execution. Each piece blends brand-focused style, high-quality fabrics, and artistic details, creating a casual chic look. I used laser cutting and heat-transfer techniques to bring the designs to life.
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Timeline • 1 week • 2024
case study for ai-based fashion photography.
For this case study in AI-based fashion photography, I adjusted various key aspects to enhance the overall impact of my images:
Background editing: using AI tools to customize colors and details that matched the mood of each shoot. I also experimented with different photo formats and sizes, optimizing each image for various platforms, including social media and print.
Camera angles and focus: to highlight specific elements of the garments.
Subject gestures and poses: to convey different emotional qualities, making the images more engaging.
Props: providing context to each photograph and enhancing storytelling.
Details in colors, patterns, and textures: optimizing and streamlining the visuals for a unified look.
This case study showcased how adjusting these elements can elevate fashion photography, resulting in stunning visuals without the need for traditional models, photographers, or stylists.
Prompted: Inspired by the urban cool of Adidas, grey studio background, featuring a model wearing trendy athleisure wear, with dynamic shots capturing the energy and movement of the model, showcasing the functionality and style of the sportswear, ideal for e-commerce platforms catering to active lifestyles. model looking to the camera
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